Digital marketing is one method of marketing that is currently growing very rapidly. Digital marketing itself refers to the method of marketing by utilizing electronic equipment such as computers and also smartphones in order to interact with consumers. Applications from digital marketing itself are usually more referring to various technologies that utilize the Internet such as email, social networks and also websites. The digital marketing method also uses other models of electronic equipment such as radio, TV channels, billboard boards on the main streets and much more. There are also those who use Seattle SEO to do digital marketing and add consumers to buy their products.
Utilization of digital marketing in the modern world today is no longer necessary to be utilized. Today most consumers or potential customers are beginning to switch to the internet or other digital media to find information about the products or services they need. Not only that, these potential customers are also curious about their friends’ opinions or relative about a particular brand. Consumers want brands that they can trust, have the qualities they are looking for and also exactly fit their needs and conditions. This is where digital marketing plays an important role to be able to reach these potential customers. Generally known there are two types of digital marketing, namely, Push digital marketing. This type of digital marketing refers to various efforts to promote products or services without the initial approval of potential customers. Some of the marketing strategies that fall into this category are the creation of blogs, websites, advertising on various websites, sending promotional emails to consumer emails and also sending SMS containing product promotions to people’s mobile numbers. The advantages of digital marketing are to provide more complete data, able to target the appropriate consumer candidates, can take place consistently and also can send promotional content on time.
Unlike the type of digital marketing push where potential customers are on the passive side or just as recipients, this type of digital marketing pull refers to the liveliness of potential customers in finding information about the products or services they need. Consumers are looking for this information through a website or blog that provides the information they are looking for. SEO activities or Search Engine Optimization that aims to maximize the use of search engines is closely related to this type of marketing. SEO allows a website or blog of a product to be on the first page of search engine results, which will increase the chances of being visited. By using SEO techniques, marketers will be able to answer the needs of consumers in looking for what they need on the internet, and indirectly succeeded in digital marketing pull strategy.